This paper discusses the design of character education in an Islamic perspective through local wisdom in Jembrana Regency, Bali Province. The focus of this study is to explain the analysis of social learning theory in character building through Ngejot tradition in Hindu and Muslim communities in Jembrana. Sources of the data were obtained through unstructured observations and interviews from April to August 2019. In its analysis, this study uses social learning theory Albert Bandura's (1925-2019). The results of this study show that the character of Hindu and Muslim communities in Jembrana to be humanist, pluralist and tolerant, can be formed through the tradition of Ngejot. Based on the analysis of this theory, the characters can be formed in several phases, they are: 1) Phase of attention; 2) Retention phase; 3) Mimic phase; 4) The motivational phase, followed by modeling, recalling what was observed, so that the reciprocal determinist is a positive reciprocal interaction and is attached to every soul involved in the tradition of Ngejot.